The Journal
Strategies for the Modern SSP.
Insights on Lead Gen, Optimization, and Growth.
How SSPs Can Survive the Walled Garden Squeeze
Amazon’s latest pitch deck drops a specific, painful number: 36%. That is the percentage of every ad dollar Amazon claims […]
Latest Stories
The Free Ride is Over: Why In-Housing Brands Will Kill Lazy SSPs
The Free Ride is Over: Why In-Housing Brands Will Kill Lazy SSPs You know the feeling. It’s Monday morning. You […]
Stop Signing Junk: The New Rules of Publisher Acquisition
Cadent just announced that 100% of its CTV supply paths are now direct. Every single partner has been vetted and […]
Stop Chasing Ghosts: A Guide to Smarter Supply Acquisition
The golden era of “spray and pray” business development is dead. If you are still working off stale spreadsheets of […]
The AdX Grip Is Slipping. Here’s How You Grab The Inventory.
The European Commission didn’t just fine Google €2.95 billion last week. They signaled the end of an era. For over […]
The First-Party Data Trap: Why Your Supply Strategy Needs a Reset
Everyone in adtech is currently shouting the same mantra: first-party data is everything. If you listen to the trade press, […]
When Browsers Become Buyers: The New Rules for Supply Scouting
The user isn’t clicking anymore. They are asking their browser to handle it. That is the reality staring down every […]
The 2026 Supply Playbook: Stop Chasing Ghosts
The “spray and pray” era of publisher acquisition is officially dead. If you are still pulling generic lists of the […]
Advertisers Are Cutting SSPs. Here’s How to Stay on the List.
When a company known for making paper towels starts auditing your code, you know the industry has shifted. Georgia-Pacific, the […]
The Last Click is Dead. Find Publishers That Matter to AI.
Your next conversion won’t come from a click. It will come from a conversation with an AI shopping agent. While […]